Category: marketing

Everyday life, marketing, Masters program, observations of culture

Chilean companies & their employees – unproductive?

Sometimes the things that my classmates and teachers talk about surprise me and not at all in a negative way. Rather, I’m enlightened and many times struck by a ray of hope for the evolution of the average Chilean. Meaning my classmates and teachers seem to be, in my experience, not your everyday average Chileans …

Everyday life, marketing

Lider’s Bicentennial GWP

For those who are unfamiliar with the letters GWP, they stand for “gift with purchase” and as it sounds, it’s usually a little trinket a buyer receives after buying something else. Usually, but not always, a company will do this type of promotion jointly with another company and together, they each have the opportunity to …

future, G, Jumbo, marketing

Children’s Day (Día del Niño) – friend or foe?

In my attempt to understand the concept of Children’s Day (Día del Niño) which seems to be a big deal in many Latin American countries, I took to the Internet. I found out that Children’s Day is an idea adopted by the United Nations General Assembly in 1954. The main message of this day is …