Sometimes the things that my classmates and teachers talk about surprise me and not at all in a negative way. Rather, I’m enlightened and many times struck by a ray of hope for the evolution of the average Chilean. Meaning my classmates and teachers seem to be, in my experience, not your everyday average Chileans …
Category: marketing
Lider’s Bicentennial GWP
For those who are unfamiliar with the letters GWP, they stand for “gift with purchase” and as it sounds, it’s usually a little trinket a buyer receives after buying something else. Usually, but not always, a company will do this type of promotion jointly with another company and together, they each have the opportunity to …
Children’s Day (Día del Niño) – friend or foe?
In my attempt to understand the concept of Children’s Day (Día del Niño) which seems to be a big deal in many Latin American countries, I took to the Internet. I found out that Children’s Day is an idea adopted by the United Nations General Assembly in 1954. The main message of this day is …
I choose my choice!
I’ve been thinking a lot about the subject of kids lately, trying to come to terms with the fact that more than half of the people I went to either grammar school, high school or college with are now parents and I’m nowhere near the task. Arguably I’m more “ahead of that game” than an …